Annual reports and reviews may need to provide financial statistics and/or comply with various legislation. They are also telling a company’s story and helping to build understanding and engagement with key stakeholders. You may be communicating with a variety of audiences, from shareholders to journalists, employees to potential investors – each looking for something different.
It’s the copywriter’s job to set your company activities, past, present and future, in a meaningful context and create a narrative which is compelling, informative, accessible and authoritative. I can guide you on structure and content, gathering the most important information and building the sources into clear, engaging content from beginning to end.
I have extensive experience designing organisational framework documents that outline every aspect of an organisation’s activity, particularly for educational organisations.